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Information for C-Suite participants
Information for C-Suite participants

All you need to know about contributing in the 2021 C-Suite Panel

Jill Dassen avatar
Written by Jill Dassen
Updated over a week ago


Hospitality Net's World Panel is a thought-leadership platform where industry opinion leaders share insights, views, ideas, and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints that are suggested by panel champs. Participation in the panel provides high-level exposure in the hospitality industry’s #1 ranked B2B portal (See why).

The best way to understand Hospitality Net's World Panel is to have a look first at some current samples which are available via this link. Current active panels include technology, digital marketing, sustainability, revenue management, spa & wellness, and a C-Suite Panel. Click here for a list of all active panels.


As a C-Suite World Panel participant, we will invite you via email to voice your opinion on Viewpoints suggested by Panel Champs. C-Suite executive view...

  • ... should represent a personal and concise opinion...

  • ... should not be longer than 3 or 4 paragraphs or 400 words...

  • ... should not take more than 20 minutes to write...

A C-Suite executive view may be drafted by a member of your executive team but should authentically reflect the views and carry the name of the invited executive.


APRIL 2021 >> A look back on 2020... Lessons learned

Panel Champ: Dave Roberts, Cornell University (+)

Viewpoint: Everyone agrees that the past year has been the "annus horribilis" for the world and in particular the hotel industry. However, despite having to tackle unprecedented challenges, many companies grasped that the crisis also presented a unique opportunity to re-invent and re-imagine their business. In the long run, therefore, the pandemic may have some positive consequences as well as negative ones. In response to the challenges of 2020, what is the single most important change that you implemented that you believe not only helped you get through the past year but that you also expect to maintain as part of your post-pandemic "new normal”?

Viewpoint delivered to panel experts: 15 April 2021

Deadline for submission: 12 May | Publication date: 13 May

JUNE 2021 >> Topic: Human Capital

Panel Champ: Michael Levie, Co-Founder citizenM (+)

Viewpoint delivered to panel experts: 2 June 2021

Deadline for submission: 23 June | Publication date: 24 June

AUGUST 2021 >> Topic: Gender Diversity

Panel Champ: Aradhana Khowala, CEO Aptamind Partners & Board Member (various) (+)

Viewpoint delivered to panel experts: 4 August 2021

Deadline for submission: 25 August | Publication date: 26 August

OCTOBER 2021 >> Topic: Technology

Panel Champ: Ian Millar, Professor at Ecole hôtelière de Lausanne (EHL) (+)

Viewpoint delivered to panel experts: 6 October 2021

Deadline for submission: 27 October | Publication date: 28 October

NOVEMBER 2021 >> Topic: Sustainability

Panel Champ: Willy Legrand, Professor at IU International University, Germany (+)

Viewpoint delivered to panel experts: 3 November 2021

Deadline for submission: 30 November | Publication date: 1 December

JANUARY 2022 >> A 2021 retrospective

Panel Champ: TBA

Viewpoint delivered to panel experts: 5 January 2022

Deadline for submission: 26 January 2022 | Publication date: 27 January 2022

EXAMPLE VIEWPOINT (written by panel champ)


Click here to see the complete thread of C-Suite views of the above example


Click here for an FAQ on the general functioning of HN World Panel

Any questions can be directed to Jill Dassen ([email protected]) or Henri Roelings ([email protected]).


Participation will provide global exposure on Hospitality Net, the industry's number #1 B2B portal (see why).

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HN's 2021 C-SUITE Panel is produced in collaboration with IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 15,000 clients in 143 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at

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