When crafting FULL-PAGE advertisements for The HOTEL Yearbook, it is essential to adhere to a set of well-defined guidelines to ensure the integrity and consistency of the publication. Advertisements should be visually appealing, maintaining a professional, sophisticated aesthetic that aligns with the HOTEL Yearbook's standards.
AD FORMAT (ANNUAL & TECH EDITION)
US Letter trim (final size):
8.625 × 11.25 in if using 1/8 in bleed on all sides
(that is 0.125 in / 3.175 mm bleed)Metric equivalent: 222.25 × 285.75 mm
AD FORMAT (SUSTAINABILITY EDITION)
Full page (trim size): 210 × 297 mm
Full page + bleed: 216 × 303 mm (adds 3 mm bleed on all sides)
AD GUIDELINES
Images should be 300 ppi resolution
All fonts should be embedded or converted to outlines
All colors should be created in the cymk format. Please make sure NO Spot colors are in use in the document. Although we can convert spot colors to the CMYK format, it is considered best practice to convert them before creating the PDF file.
Flatten all transparent layers and vector objects
Your PDF should be a single-page layout
Pages should be set up as portrait orientation
Ensure that your page spreads are lined up properly in your source file. The first page of your print-ready PDF will be on the right-hand side of your book, opposite the inside of the front cover. Accordingly, odd-numbered pages in your file will be printed on the right side of the book, and even-numbered pages on the left.
Size your PDF pages to match the book you’re creating. Include the bleed dimensions in for your document.
Allow a 0.50 in Safety Margin for all content
Do NOT include trim or bleed marks in your PDF
Do NOT use any security/password file protection
SUBMISSION
Send ad files to [email protected]
Files too large to e-mail, please contact HYB for instructions.