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Hospitality Net Logo Usage Guidelines
Hospitality Net Logo Usage Guidelines
Jill Dassen avatar
Written by Jill Dassen
Updated over a week ago

The Hospitality Net logo, wordmark, and symbol are important expressions of our brand identity. They have each been carefully designed and constructed to achieve visual harmony, should never be altered, modified, or redrawn. Because these elements are such recognizable and highly visible brand assets, it is vital that that they are always applied consistently.

These few simple rules will help you use our logo, wordmark, and symbol to communicate the Hospitality Net brand most effectively.

The Hospitality Net Logo

This is the Hospitality Net logo. It is our primary graphic device and should be the first choice when choosing a graphic element to represent the Hospitality Net brand.

The Hospitality Net logo. Minimum digital size: 25 pixels (height)

Logo Anatomy

The Hospitality Net logo consists of a symbol and a wordmark. The symbol and the wordmark can be used independently or locked up together.

Logo clearspace and margins

When using the logo in a design or placing it next to other visual elements, you should ensure that it has plenty of room to breathe. This is where clearspace and margins come in to play.

The logo’s clearspace defines the distance between the logo and any graphic element it may be sitting next to in a composition. Use the cap height from the wordmark as a reference for the appropriate clearspace. Cap height = X

For example: if you were to place the Hospitality Net logo, sized 30px tall, in a logo pool next to other logos, you should ensure that the Hospitality Net logo has at least 30px of clearspace on all sides.

Logo clearspace — cap height = X


This is the Hospitality Net symbol. The symbol can be used on its own in certain, very specific situations when the context and association with Hospitality Net is clearly established and controlled, or when the Hospitality Net brand is meant to take on a secondary, supporting role.

Symbol clearspace and margins

The same general rules for clearspace and margins that apply to the logo and wordmark also apply to the symbol.

For clearspace, use the height of the middle ellipse (this matches the x-height of the wordmark) as a reference.

For margins, use half the height of the middle ellipse (X/2) as the distance to the edge of a composition.

Brand Colors

Red: #bd0e35 RGB: 189, 14,53

Black: #000000 RGB: 0, 0, 0

Wordmark Font

Adobe Soleil Regular - (find on Adobe)

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