HYB 2023 THEME - THE UNCERTAINTY NEW NORMAL

Based on reading recent market and sentiment reports, 2022 will certainly be remembered as the post-covid comeback year for our industry. Although occupancy and price levels seem to be back at 2019 levels, the industry is facing, yet again, a range of new challenges and uncertain market conditions which will impact and change the industry in 2023 and beyond.

HYB 2023 - WHAT WE ARE LOOKING FOR

The easiest way to ensure that your article will be a perfect fit with our editorial concept is to imagine that it could be entitled "Three Scenarios We may see in XYZ in the Next X Year(s)" (where "XYZ" is the agreed theme of your contribution, e.g. "Human Capital" or "Real Estate", etc.) A good way to have a look at what your article can look like is by having a look at one of HYB's previous publications

Please follow these simple guidelines:

BEFORE YOU START WRITING

Before starting to write your contribution, please let us know 1) the selected topic/theme, author details, as well as your expected article delivery date.

FOCUS ON THE FUTURE

Our readers want to know where we are heading. Nobody has a crystal ball, but how do YOU think things will develop in your specific area of interest and expertise? Can you explain why you are expecting changes? What factors will be influential in shaping the future?

BE PERSONAL, INFORMAL, CONVERSATIONAL

We appreciate working with you as an author because we believe your perspective and insights are valuable. Our readers will feel the same way. The best articles in The HOTEL Yearbook tend to be those with an informal feel. So please break the journalistic taboo against saying "I" and feel free to express your ideas by freely saying "I think that...".

NO INFOMERCIALS PLEASE

Please note that articles may not refer to the author's companies or products by name, or make product comparisons. The objective of The HOTEL Yearbook is to position its authors as opinion and thought leaders rather than promoters of specific commercial activity.

ARTICLE LENGTH

Your article can be either around 800 words (2 pages) or 1200 words (3 pages).

TITLE LENGTH

Your article title should not be longer than 85 characters.

DELIVERABLES & CREATIVES

Upon delivery of your article, please make sure to deliver:

  • The contributed article in plain text or WORD format

  • Please include the author's name, title, and email address

  • A hi-res version of the author's headshot

  • A one-paragraph author bio (max 100 words)

  • A hi-res version of your company logo

  • A current version of your company boilerplate

  • Your article title should not be longer than 85 characters!

DELIVERY DEADLINE

The delivery deadline for your article is the LAST WEEK OF JANUARY 2023.

FOOTNOTES, REFERENCES, BIBLIOGRAPHY, ETC

The HOTEL Yearbook is not an academic journal, so please do not include footnotes or bibliographies! You may however include hyperlinks to external sources in the body text of your article.

HYB LIASON

In case of any questions, please feel free to contact Henri Roelings at [email protected].

DISTRIBUTION PARTNERS

Apart from publication on HYB's website, HYB 2023 will be distributed via a network of distribution partners.


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