For thought-leadership-style articles in the yearbook, we recommend a forward-looking approach, where authors share their personal insights and professional perspectives on future trends and developments in the hotel industry. The article should begin with an engaging introduction that not only outlines the author's viewpoint but also emphasizes the forward-looking angle of the topic. The main body should present a compelling, well-argued opinion, focusing on future projections and possibilities, possibly supported by real-world examples, personal experiences, and relevant industry data. The content must maintain clarity of thought and a logical progression of ideas, addressing both sides of any argument for a balanced perspective, but culminating in a well-defined, forward-looking stance. The conclusion should be strong and reflective, succinctly summarizing the key points and offering a thought-provoking vision for the future. While the tone can be subjective, it should remain professional and respectful, to engage, inform, and stimulate forward-thinking among readers. To ensure the content is concise and impactful, authors should adhere to a set word count limit of 1000 words.

Sample Article - Sample Article (PDF) - Guidelines

The "Do's and Don'ts" article format offers a clear and actionable approach, ideal for conveying best practices and cautionary advice in specific disciplines of the hotel industry. In this format, each article starts with a short introduction that outlines the topic's relevance and sets the goal of providing practical guidelines. The main body is divided into two sections: The Do's and The Don'ts. Each 'Do' details recommended practices, explaining their benefits and why they are essential, while each 'Don't' highlights common mistakes, outlining potential negative impacts and reasons to avoid them. The article concludes with a summary recapping the main points and a final thought that encourages the implementation of the do's and cautious avoidance of the don'ts. HYB aims to maintain a balance between comprehensiveness and readability. To achieve this, we set a guideline of not exceeding 10 points for each category - a maximum of 15 "Do's" and 15 "Don'ts". This approach ensures that the article remains focused and digestible for the reader.

Sample DO’s and DONT’s Article - Guidelines

Your article (format 1 or 2) to be published as part of HYB Edition, plus: