Vendors and suppliers in the hospitality industry face the same challenge: how to remain visible and relevant to hotel executives and decision-makers throughout the year. A Hospitality Net membership gives vendors a framework to amplify communication, establish thought leadership, and drive engagement at the right moments. Rather than just listing benefits, let us show you how one of our vendor clients, CENDYN, utilized their membership across a full year of marketing and communications.
Hospitality Net has become a vital part of our communications strategy. By using the platform to share product news, thought leadership, and event updates, we've been able to consistently reach the right decision-makers in hospitality. The membership gives us a credible channel to extend our brand presence year-round and measurable results that prove the value.”
— Michael Bennett, CEO & President Cendyn
1. Announcing a Product Update
In May, CENDYN launched an updated version of its Guestrev and Grouprev product range. With membership:
They issued a press release via Hospitality Net, ensuring global coverage and visibility to thousands of hotel professionals.
During the first 24 hours after publication, their release was paired with homepage exposure and indexed in Hospitality Net’s searchable archive.
Their release featured direct links guiding readers to product pages on their website.
Within minutes after publication, their press release was indexed by Google and all major AI platforms.
Their release featured in Hospitality Net's daily newsletter, sent to over 15,000 loyal subscribers.
By linking the article to their company profile, readers can immediately discover additional related content, such as case studies, whitepapers, thought leadership pieces, and more.
A week after publication, they gained access to in-depth performance statistics, showing how the article performed both on Hospitality Net and across wider channels.
Over the course of the year, they published more than 20 press releases, building a strong and consistent brand presence on Hospitality Net.
Result: strong awareness for the launch among the right audience.
2. Establishing Thought Leadership
In March, Cendyn contributed an opinion article to Hospitality Net’s news flow.
Kevin Duncan, Cendyn's VP Product Management, shared insights on how AI-Driven Analytics Will Provide Hard Fast ROI, positioning Cendyn as an industry thought leader.
By linking the article to their company profile, readers can immediately discover additional related content, such as case studies, whitepapers, thought leadership pieces, and more.
A week after publication, they gained access to in-depth performance statistics, showing how the article performed both on Hospitality Net and across wider channels.
Social promotion extended reach beyond the website.
Over the year, Cendyn shared more than 10 opinion articles, firmly establishing its reputation as an industry thought leader.
Result: Cendyn was no longer just a vendor, but a voice shaping the industry conversation.
3. Educating the Market with Explainer Articles
Beyond thought leadership, Cendyn used their membership to contribute an Explainer article.
In his article, Cendyn's SEO & Growth Innovator Apollos Gause, explained GEO vs SEO and why it matters now.
The explainer article was featured in a dedicated Hospitality Net section, providing it with extended visibility over time.
By teaching rather than selling, Cendyn built trust and authority with hotel executives and decision-makers.
Result: hoteliers began to see Cendyn not just as a vendor, but as a reliable knowledge partner.
4. Supporting Events & Trade Shows
During the year, Cendyn promoted its presence at global trade shows and conferences.
Cendyn published its presence at ITB, HSMAI events and HITEC.
Their profile highlighted booth location for each event.
Event presence was also promoted in the footer of each published news item.
Result: promoting Cendyn's trade show participation on Hospitality Net provides an additional channel to showcase presence at key industry events.
5. Shaping Industry Dialogue through World Panel Participation*
In addition to publishing articles, Cendyn also became an active voice in Hospitality Net’s World Panel, a forum where global experts share insights on the industry’s most pressing questions.
By contributing short, timely perspectives to panel discussions, Cendyn positioned its executives alongside respected hoteliers, consultants, and academics.
Panel contributions were featured across Hospitality Net’s platform and newsletters, driving recurring visibility with every new debate.
These contributions linked back to Cendyn's organization profile and articles, creating a cycle of cross-visibility and authority.
Result: Cendyn was recognized not only as a solution provider but as an influential voice shaping the future of hospitality.
6. Promoting Member-Organised Events & Webinars
During the year, Cendyn also organised its own webinars and client events. With membership, these events were added to the Hospitality Net Industry Calendar - the most comprehensive events resource for hotel professionals worldwide.
Their events appeared alongside major conferences and trade shows, ensuring discovery by Hospitality Net’s global hospitality audience.
Each calendar listing linked directly to the event registration page, driving sign-ups and engagement.
Promotion in relevant news feeds and newsletters expanded reach beyond their existing network.
Result: more registrations, more qualified leads, and stronger positioning as an active contributor to industry knowledge.
7. Sharing Appointments & Promotions
As CENDYN grew, they highlighted new hires and leadership promotions.
Each appointment announcement was published on Hospitality Net, reaching the industry’s most relevant decision-makers.
Updates were automatically linked to CENDYN’s organization profile, keeping their page fresh and dynamic.
Sharing career milestones positioned CENDYN as a growing, attractive employer brand, while reinforcing credibility with clients and partners.
Result: strengthened reputation and increased visibility for leadership.
8. Driving Action with Calls-to-Action (CTAs)*
Every press release and opinion piece [Vendor X] published on Hospitality Net included a custom call-to-action.
CTAs linked directly to whitepapers, demos, event registrations, or contact forms.
This turned every news item into a conversion opportunity, not just a visibility boost.
Result: Hospitality Net became not only a visibility platform, but a lead-generation channel integrated into CENDYN’s marketing funnel.
Membership as a Strategic Partner
This story illustrates how a single Hospitality Net membership supports a comprehensive communications and marketing cycle, encompassing product launches, thought leadership, explainers, event promotion, webinars, appointments, and measurable calls-to-action.
Hospitality Net membership turns a marketing calendar into an ongoing conversation with the global hotel industry.
* Included with INFLUENCER membership tier.