ABOUT
THE BIG AI SHIFT is Hospitality Net's 12-month editorial campaign exploring how artificial intelligence is set to transform every aspect of hotel operations - from predictive guest experiences and smart automation to revenue optimization, robotics, and workforce evolution. The initiative acknowledges a central truth: AI innovation in hospitality is not primarily being driven by hotel brands or operators, but mainly by the solution providers that serve them - from agile startups to established technology leaders. These are the companies shaping the tools and systems that will define the future of hotel operations.
This campaign will feature a diverse mix of formats, including webinars, one-on-one interviews, explainers, and thought leadership content. To ensure both depth and relevance, the editorial direction will be informed by academic advisors from leading hospitality business schools, who bring rigorous, research-based insight to the discussion. As part of Hospitality Net's co-creation model, members are invited to actively contribute, helping shape the content journey while aligning their brand with one of the most urgent and fast-evolving conversations in the industry today.
AI THEMES COVERED
Foundations of Applied AI in Hospitality - What AI really is (and is not), key terminology, and how it fits into the hotel technology stack.
Personalisation at Scale: The Guest Journey Reimagined - Using AI to tailor offers, experiences, and communications from booking to post-stay.
AI-Driven Revenue and Pricing Intelligence - Dynamic pricing, demand forecasting, and total revenue management powered by machine learning.
Conversational AI: Chatbots, Voice, and Guest Communication - The evolution of AI-powered messaging, speech recognition, and human-AI handoffs.
The AI-Enhanced Back Office - Automation and decision support in finance, HR, procurement, and other administrative functions.
Efficiency Gains Through Predictive AI - Anticipating maintenance needs, staffing levels, and supply logistics using predictive models.
Robotics and Physical Automation in Hospitality - How AI enables autonomous service delivery - from housekeeping bots to delivery drones.
AI and the Workforce: Disruption or Empowerment? - The impact of AI on hospitality jobs, reskilling needs, and new roles in augmented work environments.
The Ethics of AI: Bias, Privacy, and Transparency - Addressing fairness, data protection, and explainability in hotel AI deployments.
AI and Sustainability in Hotel Operations - Leveraging AI to optimize energy use, reduce food waste, and track sustainability metrics.
The Innovation Layer: Startups, Integrators, and API Ecosystems - A look at the tech players driving AI adoption - who's building the future of hotel tech.
What's Next? Preparing for the AI-Native Hotel - Imagining the hotel of 2030 and the AI capabilities that will define competitive advantage.
AI in training & education - How AI will change the landscape of education, and lifelong learning.
WAYS TO PARTICIPATE
As part of THE BIG AI SHIFT campaign, Hospitality Net invites its members, solution providers - startups and established players alike - to contribute to and align with one of the most transformative conversations in hospitality today. Through a wide range of publishing formats and content products, we offer our members a powerful platform to showcase their AI-driven innovations. Whether you're looking to educate the market, share real-world use cases, or position your brand at the forefront of applied AI in hospitality, THE BIG AI SHIFT provides tailored opportunities to engage decision-makers, spark dialogue, and build lasting visibility.
Participation in THE BIG AI SHIFT campaign requires an active Hospitality Net membership - click here to learn more about available membership tiers.
EXPOSURE & REACH
THE BIG AI SHIFT campaign will unlock powerful exposure and high-impact visibility across the full Hospitality Net ecosystem.
A dedicated section on HN's homepage featuring recent campaign content
A dedicated campaign microsite featuring all of the campaign's content
Text-banner ads promoting the microsite throughout Hospitality Net
LinkedIn banner campaign promoting the microsite
A dedicated section in Hospitality Net's daily newsletter (15K recipients)
Promotion of all contents in Hospitality Net's LinkedIn page (20K followers)
Each content asset gets coverage in monthly editorial round-up articles
Instant indexing of campaign content by Google, OpenAI, and Perplexity
QUESTIONS?
Got a question? We are here to help. Contact us at [email protected]